Thursday, April 23, 2009

Three Parts of a Home Based Business

There are three crucial parts of a home based business (well any business for that matter)...

Unfortunately most people coming into this industry are not aware of this...

Nor do they ever get past number 1.

1. Lead Generation
How you generate them doesn't really matter.

What matters is that they are generated.

Here are just a few examples and of course you are not limited to just these...

Online with websites, splash pages, and/or social media.

Offline with flyers, classifieds, and/or business cards.

2. Conversion
Once you have a lead, they need to make that initial purchase.

How will they do that?

Will it be through your website, phone, company website, order form?

3. Continuity
After your lead becomes a customer, are you must be set up so they purchase from you again and again.

This can happen through your company's monthly auto-ship...

A higher priced product...

Maybe some type of advanced training or services you offer.

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